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In 2004, David Youssefnia founded Critical Metrics, LLC.

David has been working with organizations over the last 10 years to help them realize that measuring matters for success. He has helped clients successfully implement and act on feedback from teams, employees and customers.

Throughout his career, David has worked with a wide variety of organizations in a number of industry sectors, including financial services, consulting, information technology, retail, healthcare, automotive and telecommunications. Critical Metrics has been retained by world-class organizations such as The United Nations, salesforce.com, Lehman Brothers and the Starbucks Coffee Company. He has also worked with world-class associations like the Entrepreneurs’ Organization and The Young President’s Organization. Prior to founding Critical Metrics, David was as a senior consultant for a global HR consulting firm.

An engaging and knowledgeable speaker, David has spoken and presented his research at international conferences and is also an active faculty member of Baruch College's International Executive MS Program in Management of HR and Global Leadership. David received his B.A. in Psychology from the State University of New York at Albany and his M.S. and Ph.D. in Industrial-Organizational Psychology from the City University of New York.

David has served on the advisory board of an investment group specializing in companies that create brand experiences on the consumer level.