Your employees’ work-life balance might not be at the forefront of your company’s initiatives, but achieving work-life balance is often at the forefront of the goals many of us set for ourselves. In fact, according to research recently published in the American Sociological Review, around 70% of Americans struggle to achieve the work-life balance they’d like.

While work-life balance might seem like something we have to work towards on our own, organizational systems don’t only play an important role in facilitating that balance, but also have much to gain from employees who feel fulfilled personally as well as at work. Here are four reasons why work-life balance is important for your company and how you help promote this balance.

1. Happier and healthier employees make for a stronger organization.

Employees who don’t feel overwhelmed, overworked, or like they’re always behind make for a more adaptable and positive workforce. When your employees feel satisfied with their commitments at work and personally, they’re less likely to be depending on a delicately balanced routine to keep themselves on track. Therefore, they’re likely to be more capable of (and more positive about) reacting to your company’s changing needs, whether it be shifting the tasks they’re working on or working longer hours to meet an important deadline. An adaptable and positive workforce creates and organization appealing to prospective employees and clients.

One way you can help: Offer your employees flexible hours and paid time off to encourage their personal self-fulfillment. Allow your employees to maintain their happiness and health by encouraging their commitments outside of work, from classes to fitness routines to family vacations.

2. Good work-life balance increases employees’ productivity.

It’s difficult to maintain your enthusiasm about work when it feels like something keeping you from your personal growth and happiness. Prevent your employees from burning out by ensuring that they’re not only meeting their goals at work, but that they also have the time and energy to meet their personal goals. Encourage your employees to seek fulfillment in general and it’ll become their habit, in and out of the office.

One way you can help: Set up guidelines and expectations with your employees regarding communication outside office hours. While it’s a good rule of thumb to avoid contacting employees outside their work hours in general, some deadlines and projects call for urgent after-hours responses. To let your employees know that you value their time, communicate with them about project expectations and give them a heads up when extra work could be required.

3. Good work-like balance also increases employees’ creativity.

Boost your company’s competitiveness by encouraging your employees’ creativity in and out of the office. Establishing your employees’ personal interests as a priority at your company allows them to make a habit out of developing themselves and their creativity – a habit particularly conductive to high quality work.  A company known for supporting employee creativity is also much more attractive to prospective talent.

One way you can help: Allow your employees to make decisions about their time and commitments at work. Your employees are the experts on what tasks and timelines keep them more inspired and engaged.

4. Encouraging employees’ work-life balance also encourages employee commitment and engagement.

Establishing your company as one that values their employees’ wellbeing will help you retain your top talent and reduce turnover rates. A culture that prioritizes employees’ work-life balance makes for employees who are enthusiastic about belonging to and supporting the development of the company and who tell their friends about how great they find the company. Committed employees make for an organization that people want to work for.

One way you can help: Encourage employees to seek help when they feel overwhelmed. Establish yourself and the company in general as a place where employees can be open and communicative about where they’re at in their work and personal lives.


We all know the benefit of achieving a routine in which we feel like our commitments are met, our work is on schedule, and we have time for ourselves outside of work. However, the benefits of achieving work-life balance extend to the organization’s adaptability, productivity, and competition. Please contact us if you’d like to survey where your employees are at or how you could help them help you!